India is witnessing a surge in the popularity of homegrown streetwear brands, reflecting a broader trend towards unique, localized fashion. Rootspace aims to capitalize on this trend by creating an e-commerce platform dedicated to Indian streetwear brands, such as Farakwear and Jaywalking. Rootspace will bring these brands under one roof, adopting a marketplace business model where brands can list their products and reach a wider audience.

Rootspace's vision is to become the go-to destination for streetwear enthusiasts, offering a centralized location for customers to shop from multiple brands on a single website. This will eliminate the need for customers to hop between different sites, providing a seamless and comprehensive shopping experience akin to established platforms like Amazon, Myntra, and Meesho.

The website will cater to two primary audiences: the brands and the customers. Brands will list their products on Rootspace and, in return, will receive a comprehensive suite of services including data insights, marketing, delivery services, and more. Customers, ranging from teenagers to middle-aged adults, will benefit from an appealing and user-friendly interface that makes shopping enjoyable and efficient.